Tuesday, December 27, 2011

Adidas’ AdiZero Technology – Part 3 (Football)

adiZero 5 STAR - Introducing the Lightest Cleat EVER Made, starring Eric Berry and CJ Spiller



Merry Christmas and Happy New Year to you!

In the last post on the adidas adiZero technology, we focus on the adiZero 5 Star cleat for football.  Adidas launched this cleat on Friday April 1 and, as with their adiZero footwear for soccer and basketball, the 5 Star currently is the lightest football cleat created weighing in at 6.9 ounces, 3 ounces lighter than anything else on the market.  Similar to the adiZero F50 cleats for soccer, the 5 Star upper is composed of a lightweight synthetic material called SPRINTSKIN and has a SPRINTFRAME base.  The cleats are a new triangular design to improve traction and acceleration.  This design significantly reduces the weight but does not compromise on support and stability when rapidly changing directions or making quick cuts.1

  

The lighter the shoe, the faster the player and in football, speed kills! The 5 Star’s goal is to make players as fast as possible on the field. As with the adizero F50, it will be interesting if the miCoach technology will be implemented in later versions of the adiZero football cleats to measure and track player performance on the field.

Feedback from players on the shoe has been positive for the most part. Players are impressed with the how light the shoes are while still providing plenty of support and they feel faster and quicker on the field. Some players have complained about the lack of comfort and padding however, so depending on what’s important to a player, these cleats may not be the best choice. These football cleats are probably best for the skill position players (e.g. running backs, wide receivers, defensive backs) and not for linemen who need more support or might get their feet stepped on often. Also these cleats do not come in high-tops. See comments from adidas' adiZero 5 Star Facebook page.

Adidas will release the "adiZero Smoke" (shown in the video above), its next version of adiZero football cleats, to the general public in the spring of 2012. These cleats are lighter than the adiZero 5 Star and feature a SPRINTSKIN upper and a molded SPRINTFRAME outsole chassis.2

  


See what people are already saying about the adiZero Smoke cleat in comments from adidas’ adiZero Smoke Facebook page.

With Adidas' adiZero footwear product line for soccer, football, basketball and other sports it is clear the company is trying to emphasize speed as the best way to gain an advantage in competition. With their lightweight design, the adiZero footwear allows athletes to be able to reach maximum speed faster, make quicker cuts and improve endurance throughout a game. Adidas already has a majority of the market in footwear for soccer, but it will be interesting if these new shoe designs can help them gain more of the market in footwear for basketball and football which is dominated by Nike at this point.

References

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